AM/FM insiders debate who is and isn’t entitled to call themselves “Radio” while Beats1 totally owns the Spirit that made the word meaningful in the first place. Cue Rush.
Take a listen – it’s all there:
- A palpable sense of NOW with driving curiosity in what’s next.
- A fearless swagger that the station, it’s personalities and their programming choices stand on equal footing with the music.
- The vibe that without those people on the air creating tangible electricity – that music wouldn’t be in your ear at this moment.
- That through them joyously sharing it with “everyone” – the communial discovery experience of that music is elevated beyond simply hearing it alone.
- That when you tune in you have no idea what’s coming next – and you don’t want to miss it.
That’s what AM/FM Radio in the U.S used to about be oh so long ago.
But over the decades that vibe has eroded in service of ticking off a well worn checklist of radio programming “best practices”.
Which is why I’m enjoying listening to Beats1 so much. It is “Radio” liberated from all the rules we in AM/FM land have decided to adhere to. It’s Radio like we do it on AM/FM absent one ingredient – fear.
And yet rather than see and enjoy Beats1 that way – I’m amazed to read fellow AM/FMers critique Beats1 through the lens of PPM and “best practices” – as if our shitty rules should apply to all forms of “Radio”.
What a shame.
Defend the rules all you want – just ask yourself this – come Monday morning – how would you honestly rather “DO RADIO” if you had a choice.
Your current way – or the Beats1 way?
Happy July 4th – and oh yeah – yet another PPM weekly report is coming out Monday!